Search Engine Optimization
Search engine optimization services provided by Ars Emporium are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in internet marketing and search engine optimization.
Our Search engine optimization methodology includes:
- Website Review
To rank on Google or any other search engine, a site needs to be indexed first. Hence, the first step in the process of search engine optimization is to ensure that your site pages can be crawled and indexed by the search engine spiders. In this step we analyze your code and identify possible spider stoppers in a website. These may include broken links, missing tags, complicated link structure and other subtle factors that may have been overlooked when the site was designed.
- Goal Analysis
Why are you indulging in an SEO campaign? What do you expect to gain from your SEO campaign? Do you have practical search engine ranking targets that you would like to achieve?
It is important to have goals clearly defined in an SEO campaign. These goals can be in terms of an increase in revenue from organic search engine traffic, increase in ROI, increase in traffic or just rankings for branding. We listen to you and understand your goals during this stage of the SEO process. Keeping your goals in perspective, we customize and present the best SEO strategy possible given the time-frame, resources and other practical constraints.
- Competition Analysis
This step involves studying what your competition is doing. Websites of competitors, which have undergone search engine optimization, offer valuable keyword and optimization insights. Analyzing an already optimized site allows us to determine their lead over your site with regards to rankings. We can also determine SEO optimization techniques being employed and the segments being targeted actively on search engines. After this step, we will be able to tell you exactly what your competitor is doing and what you should do to beat them on search engines.
- Keyword Identification
Many online businesses, despite having great search engine rankings, either do not get enough traffic to their site or do not convert enough visitors. A major reason for this is because the keywords that they are targeting may not be the keywords that are being searched for on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords that will not only get great traffic but are also most relevant to your business.
- On Page Optimization
This step in the process of SEO involves the actual optimization of your web pages. Here, pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.
- Building Incoming Links
Good incoming links are often the difference between good rankings and great rankings. Our link building campaigns are well planned according to your site's requirements and your budget, so that you get the maximum out of them. Incoming links can be reciprocal links or one way links from directories, articles and news releases. Our link popularity campaigns are human powered and completely manual.
- Search Engine Submissions
Manual Submissions to search engines and directories is a process often referred as search engine submissions. Many advertise a quick and simple software or service which helps submit to over 1000 engines for a few dollars, but few tell you that it is the top 10 engines that command over 85% of the internet's search engine traffic.
Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories. Further, we use XML sitemaps that are now supported by major search engines like Google & Yahoo.
- Analysis and Tweaking
Search engine optimization is a long-term solution to your traffic woes. Our comprehensive search engine optimization packages involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms... We tweak your website to compensate of the changes, hence enabling you to stay on top.
Pay Per Click Advertising
What is Pay Per Click Advertising?
Pay per click advertising is a part of paid search marketing. Under the PPC form of advertising, advertisers are required to bid for advertisement spots on search engines, which charge them for every click on the advertisement. In plain vanilla terms, the highest bidder for a particular keyword gets the highest spot.
All major search engines now have a paid search marketing program. Google has Adwords, Yahoo has Overture (now Yahoo Search Marketing) and MSN has Adcenter. PPC ads appear at the top and to the right of your search engine result pages.
Who needs Pay per click?
Unlike SEO, search engines charge for every visitor that they send through their pay per click programs. Hence, this form of advertising works out more expensive than organic search engine optimization. However, through programs like Google Adsense, a lot of websites now display relevant PPC ads. This means that PPC advertising can result in a lot of targeted traffic and potential customers.
Furthermore, organic SEO takes time to take effect. In sharp contrast, PPC campaigns can be setup with days if not hours.
PPC Campaign Management with Ars Emporium
The pay per click managers at Ars Emporium, through our unique PPC campaign methodology and campaign tracking management system strive to increase your sales while reducing your cost per click, thus leading to maximized ROI. We can set up and handle your pay per click campaign using Google AdWords, Yahoo Sitematch (previously Overture) and other smaller PPC engines. We design your pay per click campaign so as to achieve maximum click through rates (CTR), observe conversion rates over time and edit campaigns resulting in maximization of ROI.